Reinaldo Rueda compared social media with a 'lethal weapon' during his presentation as new Colombia coach and warned his players about how detrimental social media could be for them is used in the wrong way. Rueda, who already coached Colombia back in 2004, replaced Carlos Queiroz last December after the Portuguese coach lost consecutive World Cup qualifying matches against Uruguay (3-0) and Ecuador (6-1) in the worse defeat in four decades.