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Cricket News : E-auction for IPL media rights tender to be held on June 12

The Indian Premier League (IPL) media rights announcement has finally been released, and the sale will take place on June 12th through e-auction.
The auction procedure could take many days because there are multiple parcels up for grabs.
The last time the BCCI used the e-auction method was in 2018 for the sale of India's international cricket rights, which took two days. For the first time, an e-auction is being used to sell IPL rights.
Key Points
The Indian Premier League (IPL) media rights announcement has finally been released.
It is now confirmed that the sale will take place on June 12th through e-auction.
On confirmation, BCCI member JayShah also commented about e-auction benefits.
Shah said I've no doubts that with this process there will not only be revenue maximization but also value maximization.
Jay also added saying that this will benefit India Cricket immensely.
The last time the BCCI used the e-auction method was in 2018 for the sale of India's international cricket rights.
It only took two days to complete the e-auction procedure.
However, this time the auction procedure could take many days because there are multiple parcels up for grabs.
This will be the first time that an e-auction is being used to sell IPL rights.
The BCCI secretary also tweeted The Tender document is now available for purchase,
The document for the Invitation to Tender (ITT) would be accessible for a non-refundable fee of Rs 25 lakh.
Previously, it was sold for Rs 10 lakh, non-refundable.
The billion-dollar question now is how much the BCCI's rights will be worth?
The market consensus is that it will be in excess of Rs 40,000 crore (nearly $5 billion).
However, the BCCI properties have a track record of producing astronomical numbers.

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  • Released : 30-Mar-2022

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